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Ramsay Horn

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Copywriting

Standup Paddle Magazine V6N5

May 4, 2016 Ramsay Horn
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OluKai Product Descriptions

KUPA’A IN MUSTANG

With high-character waxed crushed suede, the classic Kupa’a easily dresses up or down. Features include antiqued waxed nubuck, moisture-wicking Dri-Lex® lining, full-grain leather foxing and a versatile Drop-In Heel™ for shoe or slide functionality.

HONOLULU LACE MESH IN ROSIN/SMOKEY ORANGE

With its lightweight mesh upper, modern colors, and a footbed print by Hawaiian artist Emma Howard, the Honolulu Lace Mesh says refined sophistication. Features include moisture-wicking Dri-Lex® lining, all weather rubber outsole with Polynesian Moko art influenced tread design, and shoe lace color options.

PAHONO SLIP-ON IN COFFEE

Refined character with casual appeal is presented in the Pahono Slip-On, built with quality, comfort and surf heritage in mind. Features include versatile Drop-In Heel™, elastic gore panels for customized fit, and hand-sewn moccasin stitching on heel and toe.

HOKUA IN RED EARTH/DARK JAVA

The Hokua is inspired by the strength of the sea:  tough and versatile enough for any ocean adventure. Features include water-resistant synthetic strap, anatomical compression-molded EVA midsole and raised rope-core strap detail with heavyweight deco stitching accents.

MOLOA KOHANA FALL IN BLACK

The Moloa Kohana Fall is the perfect, versatile shoe for the new season. Features include a functional Drop-In Heel™, hand-sewn whip stitching and merino wool lining color inspired by the Moloka’i channel.

NOHEA MESH IN CARBON

With a versatile Drop-In Heel™ and breathable mesh upper, the Nohea Mesh lets the air out while keeping the comfort in. Features include lightweight air mesh for maximum comfort and breathability, all-weather rubber outsole and hand-sewn seam stitching detail.

KAI KO IN MALACHITE/BLACK

With wave inspired molding on the upper, hits of color on the outsole and a coral reef-inspired bottom designed for maximum water traction, the Kai Ko brings both style and comfort. Features include water-resistant layered synthetic straps, anatomical compression molded EVA midsole, welded logos and details.

KIA’I TAINER II IN NEUTRAL GREY/PACIFIC BLUE

Built for the Hawaiian Lifeguard Association, the Kia’i Trainer II is constructed for the guards’ rigorous training demands from wet sand to lava rock filled trails. Features include an anatomically contoured footbed with a rounded outsole design to provide heightened level of agility. A portion of proceeds goes to support the HLA Junior Guard Program.

KA’IULANI IN SEAL BROWN/MUSTANG

The low-cut Ka’iulani makes a strong statement with a low profile. Features include high character waxed and pressed leather, full length medial zipper with leather pull tab and three-point buckle adjustability.

NOHEA MESH IN BLACK/OFF WHITE

With a versatile Drop-In Heal™ for shoe or slide functionality and breathable mesh upper, the Nohea Mesh lets the air out while keeping the comfort in. Features include lightweight air mesh for maximum comfort and breathability, all-weather rubber outsole, and hand-sewn whip-stitch detailing.

POKO IN POUNDER

With its high character waxed and pressed suede, the Poko is a modern take on the classic chukka. Features include waxed leather shoelaces, beautiful moccasin hand-stitching, an embossed OluKai tongue logo and a non-marking molded gum rubber outsole with a kava foot inspired tread design.

‘OHANA IN FIG/BLACK

The classic ‘Ohana is a go-to choice for simple everyday style. Features include water-resistant synthetic nubuck leather, an ultra-soft, quick-drying jersey knit lining, and a soft nylon toe post. This style supports ‘Ohana giveback program.

LEHUA IN BLACK/BLACK

The playful ankle boot Lehua – with custom snap detail and its unique teardrop shape cutout – is sexy and thoroughly modern. Featuring antiqued full-grain leather tumbled with a semi-gloss finish, fully lined genuine pigskin leather, removable and washable footbed, and hand-shaped leather outsole with 1 ¾ “ stacked leather heel.

HELEUMA MESH IN ROYAL RED/OFF WHITE

With a versatile Drop-In Heel™ for shoe or slide functionality and breathable mesh upper, the Heleuma Mesh lets the air out while keeping the comfort in. Features hand-sewn moccasin stitch and a signature Emma Howard hand painted design inspired by endemic florals found in Maui cultural lands.

HEMA IN COFFEE/GINGER

A world away from the average three-point sandal, the Hema delivers maximum comfort with signature style. The Hema is made with vegetable tanned, full-grain rough cut leather seamlessly lined with genuine pig skin.

KULAPA KAI IN DEEP VIOLET/GREY

With its slender silhouette and slight shimmer, the minimalist Kulapa Kai Leather proves less can be more. Features include smooth full-grain leather, anatomical compression-molded EVA midsole and soft nylon toe post.

ORIGIN. Magazine Issue 21

December 2, 2015 Ramsay Horn
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Mālama Honua Worldwide Voyage

By Ramsay Horn

Hōkūle‘a and Hikianalia, two prestigious Hawaiian voyaging canoes, sail across Earth’s oceans to join and grow the global movement toward a more sustainable world. Covering forty-seven thousand nautical miles, eighty-five ports, and twenty-six countries, the Mālama Honua Worldwide Voyage highlights diverse cultural and natural treasures and the importance of working together to protect them.

The Hawaiian name for this voyage, “Mālama Honua,” means “to care for our Earth.” Living on an island chain has made Polynesians acutely aware that our natural world is a gift with limits and that we must carefully steward this gift if we are to survive together. The worldwide voyage means to engage all of Island Earth—practicing how to live sustainably while sharing, learning, creating global relationships and discovering the wonders of this precious place we all call home.

Eternally inspired by the strong tradition of giving an offering or tribute in the Polynesian culture, luxury lifestyle brand OluKai has partnered with the Mālama Honua Worldwide Voyage. Crew members aboard both the Hōkūle‘a and Hikianalia are exclusively wear-testing footwear from OluKai’s spring 2015 collection. OluKai konohiki (caretaker) and one of Hawaii’s greatest ocean-sports pioneers, Archie Kalepa, will join the Hōkūle‘a for several legs of the journey.

To guide the voyaging canoe Hōkūle‘a, navigators use traditional wayfinding, with stars, waves, wind, and birds as mapping points for direction. Pacific Islander people mastered wayfinding and used it to find and inhabit islands in an ocean area of over ten million square miles. Thousands of years ago, this remarkable achievement of humanity involved finding and fixing in the mind the position of islands that were sometimes less than a mile in diameter. The voyages were all the more remarkable in that the canoes were navigated without instruments by expert seafarers who depended on traditional knowledge of the stars and patterns of nature for clues to the direction and location of islands.

Hōkūle‘a began as a dream of reviving the legacy of exploration, courage, and ingenuity that brought the first Polynesians to the archipelago of Hawaiʻi. Cultural extinction felt dangerously close to many Hawaiians when artist Herb Kāne brought people together to build a double-hulled sailing canoe similar to the ones that his ancestors sailed. Though more than six hundred years had passed since the last of these canoes had been seen, this dream brought together people of diverse backgrounds and professions. Since Hōkūle‘a was first built and launched in the 1970s, it continues to bring people together from all walks of life. Its sails, filled with the winds of the Pacific, brought voyaging back to life and helped spark a revival of Hawaiian language and culture and a revaluing of Hawaiian knowledge and technologies. It is more than a voyaging canoe; it represents the common desire shared by the people of Hawaiʻi, the Pacific, and the world to protect our most cherished values and places from disappearing.

Over the past thirty-nine years, the Polynesian Voyaging Society (PVS) has sailed over 140,000 nautical miles within its Pacific Ocean home, reconnecting with the past and reimagining the future as it navigates to places as diverse as Nippon (Japan), Aotearoa (New Zealand), and Sāmoa. To expand the reach of what it can learn and share during its first worldwide voyage, Hōkūle‘a’s sister canoe, Hikianalia, uses sustainable solar and wind energy and combines the latest ecological technology with the heritage of the voyaging tradition. It is equipped with the communications technology that will allow PVS to connect to a global audience, combining contemporary and traditional indigenous knowledge to bring the world along on this journey.

During the 2013 Mālama Hawaiʻi sail of the worldwide voyage, Hawaiʻi’s entire statewide public education system, independent schools, and the University of Hawaiʻi established an “education promise” to join the voyage through online canoe-to-classroom links, special lesson plans, and video exchanges. The ocean school created by Hōkūle‘a and Hikianalia includes science, technology, engineering, and math education; the arts; geography; and cultural and social lessons about living sustainably. Hawaiʻi’s learners of all ages will continue to join with people throughout the world on a journey of exploration and cooperative problem-solving. As the voyage expands across the globe, people of all backgrounds can learn together in order to design a better future for all of Island Earth.

The Mālama Honua Worldwide Voyage began in 2013 with a Mālama Hawaiʻi statewide sail and will continue through 2017, when a new generation of navigators take the helm and guide Hōkūle‘a and Hikianalia back to Polynesia after circumnavigating the globe.

The Polynesian Voyaging Society was founded in 1973 on a legacy of Pacific Ocean exploration, seeking to perpetuate the art and science of traditional Polynesian voyaging and the spirit of exploration through educational programs that inspire students and communities to respect and care for themselves and their natural and cultural environments.

Origin: https://issuu.com/originmagazine/docs/issue21_issuu/38

Proven, Researched and Refined: OluKai Announces Hawaiian Lifeguard Association 2014 Partnership Product Donation

April 8, 2014 Ramsay Horn

450 Hawaiian Lifeguards to be Issued Footwear on Multi Island Tour

April 8th, 2014, Orange County, CA – As a long-standing partner and official footwear of the Hawaiian Lifeguard Association (HLA), OluKai is pleased to announce the unveiling of its 2014 performance footwear collaboration. This month, OluKai will outfit over 450 Hawaiian lifeguards with shoes and sandals at several locations on Maui, Kauai, and Oahu ending with a special proclamation by Billy Kenoi, mayor of the Big Island. A portion of proceeds of the thoughtfully constructed HLA footwear goes to support the Junior Lifeguards, an ongoing component to OluKai’s devoted Giveback Program.

On April 9th, 2014, OluKai will begin the brand’s largest donation to date with over 1,500 pairs of shoes consisting of up to four styles from the spring collection; Kia'i Trainer II ($120), Kamiki ($110), Kia'i II ($70) and the latest HLA development, the Holomua ($90), a revolutionary adjustable three point sandal. With a patent pending, innovative lightweight injected TPU plate, micro hook-and-loop closure and an aluminum adjustment component, the Holomua is OluKai’s most technical sandal yet and years ahead of all other technical sandals available today. Rigorously tested by the HLA, the Holomua underwent a 12-month process of research and development and has proven to perform under the most extreme use and environmental conditions.

OluKai Konohiki (caretaker) and member of the Hawaiian Waterman Hall of Fame, Archie Kalepa will host the donations on Maui, Kauai, and Oahu (see complete schedule below), giving consumers a chance to meet, greet and learn more about the lifeguard program. 

“I’m thrilled to share the latest innovation in footwear with the lifeguards this month. From a technical standpoint, the Holomua embodies the level of dedication of the brand’s partnership to develop groundbreaking footwear ready to perform at the level that the gracious HLA members need to do their job. It’s a sandal that has been punished, proven, researched and refined and is personally the best slipper I’ve ever worn,” says Kalepa.

Lifeguards from all over Hawaii will convene on Maui, Oahu, Kauai and the Big Island at several in-store presentations to receive their official HLA footwear. All styles, including the Holomua, are also available to consumers nationwide as well as OluKai.com.

The last stop on the donation tour will culminate on April 19th with a special proclamation from Billy Kenoi, mayor of the Big Island, thanking the brand for the years of dedication to the men and women of the Hawaiian Lifeguard Association.

As the honored partner of the HLA, OluKai is proud to outfit such incredibly talented yet humble individuals that epitomize the Aloha spirit.  “The lifeguards perform unrecognized heroic acts every day,” says Kalepa with disarming humility. “These shoes and sandals are not just inspired by Hawaiian lifeguards; they’re thoughtfully constructed specifically to meet their needs from the ragged shores of the Big Island to the 25 foot swells of the storied North Shore, Maui’s famous Big Wave Jaws and to the majestic surf of Kauai.”

To learn more about OluKai’s HLA partnership, visit: http://www.olukai.com/community/giveback/hawaiian-lifeguard-association.

Island stops to include –

Maui:

Adventure Sports Maui
April 9th, 5:30-7:00 pm

Hi-Tech
April 10th, 5:30-7:00 pm

Island Sole
April 11th, 5:30-7:00 pm

Kauai:

Seaport
April 14th: 5:00-6:30 pm

Hanalei Surf
April 15th: 5:00-6:30pm

Oahu:

Island Sole Kahala Mall
April 16th: 6:00-7:30 pm

Barnfield’s
April 17th: 5:00-6:30 pm

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